Horse News Today
Horse News Today
How to sell more cars in the 21st century is very different than the mid to late 20th century. Between the plethora of readily accessible information courtesy of the Internet to financing to quality issues, selling cars is indeed different, but still retains some key similarities. Here are seven (7) key differences with a couple of similarities.
#1 – Profit margins are probably the greatest difference. Years ago there was the familiar horse trading, but with more car manufacturers clamoring for customers, higher legacy costs along with automobiles that last longer, there is not as much room for negotiation. Dealerships attempt to make up these shrinking profits through up selling from fabric guard (protecting interior seats from stains) to undercoating preventing additional rust.
# 2 – The education or knowledge base of the customers has exponentially expanded. Now buyers can come in prepared with a variety of reports including Blue Book prices along with what other dealers are charging for a very similar car be it new or used.
# 3 – Financing is also much different. No longer are banks the only source for loans. Some automobile manufacturers provide loan opportunities. In other cases, dealerships have established their own lending firms to help out buyers especially those with credit challenges.
With the recent contraction of the economy along with tighter lending requirements, loans are not as readily available as they were years ago. Potential customers need to almost have their own credit line pre-approved much like the housing or real estate industry.
#4 – Lot traffic has always been a major source for potential new buyers. Yet today those who walk the lot are fewer and again probably more educated.
#5 – Dealerships in the past spent thousands on advertising to further their prospecting (marketing) efforts. Now even though some may still engage in this practice, other marketing strategies are being considered including social media.
#6 – Years ago people did not have as many choices. There were the domestic big three along with a few European models. Now with the influx of Asian products, there is more competition and more variety of styles.
# 7 – Finally, bad news travels far faster today than yesterday. The recent quality problems specific to the millions of vehicles recalled by Toyota demonstrated just how quickly information travels. Years ago, bad news did travel, but not at lightening speeds experienced today.
What remains the same is the need for reliable transportation that delivers reasonable gas mileage and offers protection to the driver and passengers. Additionally, consumers are still wanting a car that matches their life style from the sporty models to the mini-vans (station wagons of years gone by).
Yes selling cars today is different than yesterday. However, by knowing these differences and the similarities, you can still be successful as a car salesman or saleswoman.
Do you want to sell more car sales? Then you may find the FREE down loadable Top Car Salesperson Profile Assessment of interest at http://www.processspecialist.com/top-car-salesman.htm
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Where’s the best place (website) where I can learn about being a vegetarian or Vegan?
Today’s news about the Slaughter House in Chino chills my blood. I’ve seen day old calf brutalized at Live Stock sales, and after owning a small herd of Herefords and observing their intelligence and love for their young, I can’t take it any more (or eat them any more).
I understand pigs are clever, and for God’s sake Polynesian or some Asians (Native Americans?) eat dogs, and Europeans eat Horses.
Can you imagine your beloved horse going to die in the horror of a Slaughter House?
I’ve had it! I want to be a Vegetarian. Help!
(PS – Don’t tell me to go to PETA site. It’s too graphic. I know it’s true, but it give me nightmares – I’m too squirmish. However, I contribute to PETA.
your really good choose is going to : peta.com
try there vegan kit: you don’t have to watch the videos, they have good advice for people who want to try to be a vegan….
he’s there FREE kit
http://www.goveg.com/order.asp
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